Lifestyle product photos mean content that tells a story. It’s intended to be more realistic and interactive than traditional advertising. Seeing the product in context creates more convincing imagery than seeing it against a white background. The aim is to demonstrate your product in its “natural habitat”. This may mean showing it in use in an appropriate location with props. Think about what influences your own buying. Humans rely heavily on emotions when making decisions. Lifestyle photography helps customers imagine your product in their daily life. These aspirations connect with their emotions and can influence their purchasing decisions.

The end result is imagery that shows your product looking great, in an environment your customers can easily relate to. The goal is for consumers to feel like they are living vicariously through your images, and make a purchase because they want what you have shown them! My job as a photographer is to make sure I convey that in my images.

With my passion for understanding your brand story, combined with my creativity, I have the ability to help you make the best first impression possible through offering you creative and considered ideas from a fresh, expert perspective. Whether you require styled imagery, super close-ups or lifestyle photos, I can tailor my services to meet your needs, and deliver you a suite of aspirational and engaging imagery for use across all of your key marketing platforms.